(215) 794-1800 style@besusan.com

After several weeks of high anticipation for our new Urban Loft inventory, and several long days of intense preparation and delivery, styling and detailing, it is ready to unveil!

Susan’s Urban Loft has been quite a success and our first three room settings unveiled last fall sold through with great demand. So….here is another curated collection for you to be inspired by and love just as much as the first! Stop by and take in every detail, imagine it in your home. It’s #purestyle.

You will find two flanking sofas with a contrasting one seated cushion in a delicious graphite gray velvet. Two small chrome-based ottomans flank the chrome trimmed coffee table. Oh. My.

This collection is paired with multiple pieces of striking rustic gray wood, detailed with chrome bands. Wow! Below is a closeup of the coffee table. Take a look at the great accessories on the table…I’m in love with them! Simple finishes, broad leaves and succulent detail complete the look.

All in all, it’s a lovely and inviting look, appealing and comfortable. My staff and I all agree we could just move in up here…a cozy reading nook with seating for a good crowd.

The room is complimented by a coordinating console table, affordably priced and chock full of style and a bit of glam.

For those of you who were familiar with the last room settings of The Urban Loft, you may recall these fabulous pendants, seemingly hanging from mid air…connected to the suspended and beautiful sycamore logs overhead…I was thrilled these still worked into the new plan! I am in love with the new collection of accessories as well! The combination of the circular motion, moss, and succulent detail is engaging and really perfect! It’s amazing how versatile white can be and it has become a staple on my purchasing list for “must haves.”

On the other side of the room you will find these fabulous new stag horn fern bushes. The glossy leaves and motion will fool any botanical expert and you will love them! The color…the shine…the impact is all there.

These new etageres have fabric backs, touch lighting and the boon of closed storage as well. Available in several finishes, these pair with the finish on the other case-goods in the collection and provide the perfect venue for the look of today’s accessory placement…a bit more simple in nature. The use of multiple pieces repeated on various shelves is about intention and #purestyle!

I’ll detail other rooms and collections of The Urban Loft in nights to come…come in and get inspired, take a tour of our newly designed space and talk to Susan in person. Bring and book and get cozy!

It’s all about #purestyle.

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